Your relationship with failure is critical to success. There are two types of failure analysed in this blog ATW and BTW
Most entrepreneurs never speak about it. Some don’t even know it was happening to them. It’s the clash of two very powerful entrepreneurial axioms. On the one hand it is drummed into us that we must do our research, listen to the client’s needs and wants. On the other hand we are told the famous… Continue reading The Tight Rope over the Valley of Death – Do entrepreneurs listen or not listen to their customers?