The Tight Rope over the Valley of Death – Do entrepreneurs listen or not listen to their customers?

Most entrepreneurs never speak about it. Some don’t even know it was happening to them. It’s the clash of two very powerful entrepreneurial axioms. On the one hand it is drummed into us that we must do our research, listen to the client’s needs and wants. On the other hand we are told the famous…

The Entrepreneurial Woosie Zone – Another place where entrepreneurial businesses die

The Start Those first few months of starting a business are so exciting. It’s a feeling that cannot be explained, only felt. You are going to be the best entrepreneur. You’ve read the books. You will dominate like Apple, lead like Jack Welch, create happiness like Zappos. You are going to compete in Blue Ocean, market…

Larry Luster – Entrepreneurial Agony Aunt

[ Larry Luster – The politically incorrect, say it how it is, agony aunt (uncle). No one knows where he was born, where he grew up, or much about his family. He’s seen it before and done much of it before. He’s here to help. All advice is free, sometimes a bit weird and used…

The Predictable Story of Fredrick Pop

And it came to pass that Fredrick Pop was applying his skills as a designer of pictures. An illustrator he was called. Every day he came forth to his place of labour, a place the village called and agency. It was not just any agency, it was an agency of advertising. And it was good.…